Case Study 4: Chucks Custom Tattoos

The client

Chucks Custom Tattoos was set up in 1990 by Chuck Willmott. It is an unusual take on the traditional idea of a tattoo studio, specialising in all types of tattoo from traditional to tribal, custom work to cover-ups. Chucks provides a unique environment and friendly atmosphere combining the highest standards of artistic ability and hygiene for a top quality tattoo experience.

The studio is superbly decorated, making the most of its small shop space and Chuck has tried to increase her customer base by providing a welcoming environment for the customer such as providing albums of tattoo designs which can be looked through at leisure and by encouraging word of skin recommendation. However she recognised the need and was keen to raise the profile of the organisation.

What support did they receive?

• Encouraged to proceed with the development of a website
• Encouraged to introduce gift vouchers
• Encouraged to develop a base of second generation tattooing-the children of many early
  customers
• Persuaded to enter the annual Barking and Dagenham Business Awards.

What did they achieve?

• A fully developed website
• Entered business awards twice – and shortlisted in two categories at the 2010 awards.

Chuck was really grateful for all his support. Without the BRM project’s encouragement I would never have thought of applying. I have been profiled in the local press which has really helped promote my business.